Brazilian Multinationals

Brazilian Multinationals

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Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book, first published in 2011, analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.... is a recently coined term, which aims at describing a movement that may be connected to customer-oriented strategic positioning. ... (container leasing) a€c Housewares (small appliances) a€c Thomson/CGR (medical equipment) a€c Family Financial Services a€c Gelco (portable building ... NBC Radio Networks a€c Thungsram (ligth bulbs) a€c Roper Outdoor Lawn Equipment a€c Burton Group Financial Services a€c Laddanbsp;...

Title:Brazilian Multinationals
Author: Afonso Fleury, Maria Tereza Leme Fleury
Publisher:Cambridge University Press - 2011-02-10

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