Corporate Entrepreneurship & Innovation
CORPORATE ENTREPRENEURSHIP a INNOVATION is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companiesa competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP a INNOVATION provides detailed, actionable answers to the what, how, where, and who questions surrounding corporate entrepreneurship in todayas dynamic business environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companiesa competitive advantage, but few possess genuine knowledge of the subject or understand ...
| Title | : | Corporate Entrepreneurship & Innovation |
| Author | : | Michael Morris, Donald Kuratko, Jeffrey Covin |
| Publisher | : | Cengage Learning - 2010-11-30 |
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