Service Quality
To learn more about Rowman a Littlefield titles please visit us at www.rowmanlittlefield.com.the. Services. Marketing. Mix. and. Its. Relationship. to. Service. Quality. Mary Jo Bitner Within the field of marketing, ... to the consumera#39;s general attitude toward the firm (Parasuraman, Zcithaml, and Berry 1988; Zeithaml 1987; Bitner 1988).
| Title | : | Service Quality |
| Author | : | Stephen Walter Brown |
| Publisher | : | Lexington Books - 1991 |
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