Sticky Marketing

Sticky Marketing

4.11 - 1251 ratings - Source



We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks 'not what your marketing can do for you, but what your marketing can do for your customer'. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement', not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. Sticky Marketing proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation.Protestant Reformation, the 11 public limited companies (PLCs) 106 Quotations from Chairman Mao Zedong 198 Qura#39;an, ... engine optimization (SEO) 4 Second World War 69 segmentation 166a€“68 Sema Group 189 service sector 69 development of ... Explorer 150 Moonpig.com 92 Motley Fool 194 Mozilla Firefox 150, 206 MSN 180 Mumbai terrorist attacks 2008 15 ... access to 114 Nielson 180 Nintendo Ambassador Program 122, 202 Wii 122, 202a€“03 Nokia 189 O2 36, 107 Obama, anbsp;...


Title:Sticky Marketing
Author: Grant Leboff
Publisher:Kogan Page Publishers - 2011-01-03
ISBN-13:

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